How to Brew Your Shift

Your Brew Guide

Two minutes. One cup. A color shift you have never seen before. Here is everything you need to know.

What You Need

  • 1 MoodWell Shift Coffee pouch (HUSTLE, RESTORE, or CALM)
  • 1 Bloom Sachet (included in your order — matched to your SKU)
  • Hot water: 8–10 oz at approximately 170°F / 77°C
  • A clear glass or mug (highly recommended — the shift is best seen through clear glass)
  • Your phone, ready to film

The Brew Steps

  1. Scoop: Add 1 teaspoon of MoodWell Shift coffee powder to your cup. One level teaspoon is your standard serving.
  2. Pour: Add 8–10 oz of hot water. Stir once. Watch your cup turn deep indigo blue — this is the butterfly pea flower activating.
  3. Drop your Bloom Sachet: Open your Bloom Sachet and drop it in. Do not stir yet. Watch the shift begin from the point where the sachet dissolves.
  4. Stir to reveal: Stir slowly. The full color shift reveals as the modifier disperses through the blue coffee. HUSTLE goes violet. RESTORE goes teal. CALM goes lavender.
  5. Adjust to taste: Add sweetener, more water, milk, or ice as you prefer. The color will continue to evolve slightly as you drink.

Pro Tips

  • Film before you stir — the sachet dissolving is the most visually dramatic moment
  • Clear glass = better content — an opaque mug hides the show
  • Colder liquid = slower shift — want a slow-motion color reveal? Let your coffee cool slightly before adding the sachet
  • More citric acid = deeper violet — for HUSTLE, adding a squeeze of fresh lemon amplifies the pH shift
  • The Starter Kit is great for side-by-sides — brew all three simultaneously and film the triple shift

Iced Version

Dissolve your coffee in 2–3 oz of hot water first to activate the blue. Pour over ice. Then add your Bloom Sachet and watch the color shift cascade through the ice. Cold brew ratio: 1 tsp per 6 oz cold water, steep 4–8 hours in the fridge — the color will be softer and more pastel.